Designing Diversity: Logo

Building Diversity in Science is a Nonprofit located in Daly City, CA. Their mission is to inspire, empower and support underrepresented groups in the pursuit of STEM careers through platforms that include knowledge sharing, self-discovery and creating life-balance. That being said, their branding and website didn’t measure up to their mission and purpose. After meeting with the BDIS board and discussing what they liked and disliked with their current website, logo design started with the above options (view slider above).

 

“Visionary, Creative, Bold, Leader”

CREATIVE BRIEF REVIEW – GOALS

  • Create the sustainable funding stream required to successfully transform BDIS into a thriving organization.
  • Position and raise awareness of BDIS as the catalyst for a coalition of corporations, institutions of higher learning, local governments, and philanthropies committed to building diversity in STEM.

CREATIVE BRIEF REVIEW—TARGET

  • Primary target:
    • Corporate foundations and thought-leaders, executives at institutions of higher learning, local governments, philanthropies
  • Secondary target:
    • Teachers, counselors, students interested in STEM disciplines and their parents

CREATIVE BRIEF REVIEW—KEY MESSAGE

When I think about how we can infuse the US workforce with the creative thinking needed for innovation,

I’ll feel compelled to stand shoulder-to-shoulder with BDIS.

Because only BDIS has both the vision to be a catalyst for a coalition that will engineer pipelines from high school straight through to STEM careers for under-represented minorities and women, and the curriculum to teach students success skills and to apply their unique experiences solving our nation’s biggest challenges.

CREATIVE BRIEF REVIEW—TONE

  • Visionary
  • Creative
  • Bold
  • Leader

 

After discussing all of the pros and cons of each of the options with the creative brief in mind, the board decided to move forward with option 9:

BDISlogo17-864x450

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