Amador Four Fires Festival – A new concept wine and food festival to ignite your senses. Definitely a bold tag line to convey; however, that was my task when I joined the A4F Team. Set in Amador County California, #A4F was a project that Deirdre Mueller and Craig Palmer joined forces to make it happen.
“Pure organic color with a strong metallic ribbing that resonates a fresh new concept …”
Reading the tag line over in my head during the early stages of the project evoked certain emotion and color schemes. The majority of wine festival branding, from my experience, utilize vineyard imagery. I fully understand their reasoning, but that was not the direction to take with a new concept wine and food festival. Searching for the perfect backdrop to paint this new concept led me to a full day photo recon in Amador County.
Starting the morning at Deirdre’s ranch, I focused on detail shots. Moss covered trees, western accents, wood, structures, barns, and quickly honed a look that would capture the essence of the A4F Brand.
After wrapping up team portraits at the ranch, we hit the road and ended up at Bella Grace wine caves. Truly a great setting to walk into and take in the stock of a winery. I walked through the cave and was drawn to the back corner of the storage due in part to the lighting. A direct spot light was shining over several barrels. Almost calling out to be captured.
Pure organic color with a strong metallic ribbing that resonates a fresh new concept (not to mention the copy will have impact set on top of the image.).